Google Hack

Most all [ top] search engine provides customisation facility of seeking, including google. But some of users might not or has not exploited this facility. Although facility provided plenty (of), minimum of we know and can apply some facilities that is important enough. For example :

* When looking for two words or more, that be acurate according to sentence written, applies sign to pluck

* In order not to present result of seeking with certain word, applies minus sign (-), for example : freeware download - shareware

* We can apply google as calculator ( arithmetic, percentage, unit conversion etcetera). As complete his(its is here

* To look for certain file added in seeking filetype:tipe-file. For example : computer tutorial filetype:pdf or filetype:doc

* Looks for definition of word can be applied define. For example : define:blogging

Google Index For Web/Blog

For having blog or web site, the existing google cannot be forgotten off hand. If we wish to had many visitors hence one of its way how that web site / blog we are index carefully by google. Because google is the biggest search engine, hence index of our web of course will give advantage.

For example, average of more than 80% visitor ebsoft comes from search engine google. If visitor one day 4000, hence more than 3200 visitors comes from google. What that web we are index carefully by google ?

Before all if have never enterred address web to google, can add in Add your URL to Google. Following some steps or tips which able to be done that web/blog we are index carefully by google :

1. List in Google Webmaster Tools

Google webmaster tool , can be told main tool ( mandatory) to know how well web site we index by google. IF web/blog we had not in registers, hence soon registers, because free. After enlist, hence step hereinafter is verification of our web, good by writing down code which in commanding or adds certain html file in root our folder.

If have been in verification, hence step hereinafter is add Sitemap to apply facility in google webmaster. Is that sitemap and how making it can in reading second part under this. Various available facilities in google webmaster this tools is :

* Diagnostics, covers image of public, web crawl, mobile crawl and content analysis

* Statistics, covers lock words which at most searched and through the keyword is visitor comes to our web ( Top Seacrh Query), presented per week or per month. Is actually seen by Googlebot about contents of our web, statistic crawl, index as well as subscriber.

* Links, contains number of and detail link-link from outside writing down link to our web ( external of link) as well as link is leading exit ( internal of link), and Sitelinks ( contains information link addition coming up in google). For example when looking “ ebsoft” will be presented sitelinks as follows :

* Sitemaps, to add sitemap our web/blog, and its(the status the existing.

* Tools, other addition facility like Robottxt, set target of location geografi and other.

If had run one month or more, hence google webmaster would very useful to analyse about web our site and its(the meng-optimalkan how to.

Example of statistic display ( Crawl stats) from google web master :

2. Adds Sitemap in web/blog

In A Word Sitemap is summary any kind of contents of our website. Sitemap usually is link-link ( URL) the in web our site, either in HTML format and also XML. With existence of this sitemap hence will water down google any kind of which would in index ( crawl), because will be made as main reference. What making this sitemap ?

For user wordpress there are plugins which its(the name XML sitemap Generator. With this plugins we meng-install ready to, so whenever we write new article or edits it, automatically will be yielded new sitemap and automatically gives information to some search engine like google, MSN, yahoo and other. We men-generate sitemap also able to in manual every when.

Information as complete his(its about Sitemap, including plugins for other CMS can be read here XML Sitemap

3. Can be possibly follows the scent writing ( Webmaster Guidelines)

Google has made guide to fill web we can be optimal. Though this thing is not mandatory, but there is many important point-point from what explained in Google Webmaster guidelines which shall in following. Following some point general law in making konten web/blog :

* Useful article create, rich information would article and with heading according ( description heading of Its contents)

* Perkiran writes containing words which later would in searching through google or search engine.

* If adding picture, ascertains gives description of picture

* Pays attention to writing mistake of HTML code ( better doesn't copy paste from MS Word, because HTML code would be king sized and sometime not compatible with browser)

Still many other point-point suggested. As complete his(its about google this guidelines direct vision can in Webmaster Guidelines. Besides, better in avoids article which only copy paste only, because likely google index will not [ carefully] article which only copy paste from other article.

Criticism

Due to concerns about click fraud, 'Google AdSense' has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs.[citation needed] These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.


The payment terms for webmasters have also been criticized.Google withholds payment until an account reaches US$100,but many micro content providers[citation needed] require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.

Many website owners complain that their AdSense accounts have been disabled just before they were supposed to receive their first paycheck from Google. Google claims accounts have been disabled due to click fraud.[citation needed]

Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content. Some sites have been banned for distributing copyright material even when they hold the copyright themselves or are authorized by the copyright holder to distribute the material.

It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself

Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.

How AdSense Works

The webmaster inserts the AdSense JavaScript code into a webpage.

Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.

For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent)

For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.

For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.The referral program was retired in August 2008.

Search advertisements are added to the list of results after the visitor performs a search.

Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

AdSense Type

AdSense for Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere search

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

AdSense for domains

Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.

AdSense

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.